Post by account_disabled on Dec 7, 2023 5:23:40 GMT
The slowness and bureaucracy of the banks. That where FinTech is better and faster is a differentiator in the face of banking competition and must be communicated forcefully. Where to start… Some digital marketing tactics for FinTech that must be present in your brand can be .Automation in customer service FinTechs must be able to offer fast , simple and personalized service so that customers always get the best service experience.
Service should be with a click from a mobile device, so a good help desk system with a powerful App like Helix or Zendesk should be part of the arsenal. Although some customers may have the support App, they would also like Digital Marketing Service to be served by social networks, so the networks should not only be for promoting, but also for serving. . Multichannel communication In addition to the conventional channels that we all know and use, FinTechs must have multiple contact channels for their clients.
Whether through the website, a mobile app, chatbot, email and social networks, among others. But omnichannel in the digital marketing strategy for FinTech is not only operating through several channels, but also having them well interconnected to be able to measure attribution. That is, knowing which channels a prospect went through before becoming a customer or not becoming a customer. The attribution metric in the various channels is not exclusive to FinTech, but must be implemented by any brand that reaches.
Service should be with a click from a mobile device, so a good help desk system with a powerful App like Helix or Zendesk should be part of the arsenal. Although some customers may have the support App, they would also like Digital Marketing Service to be served by social networks, so the networks should not only be for promoting, but also for serving. . Multichannel communication In addition to the conventional channels that we all know and use, FinTechs must have multiple contact channels for their clients.
Whether through the website, a mobile app, chatbot, email and social networks, among others. But omnichannel in the digital marketing strategy for FinTech is not only operating through several channels, but also having them well interconnected to be able to measure attribution. That is, knowing which channels a prospect went through before becoming a customer or not becoming a customer. The attribution metric in the various channels is not exclusive to FinTech, but must be implemented by any brand that reaches.